Thinking

We bring you the newest and most compelling ideas in strategy, creative, and culture to help keep your brand relevant.

The sky is Chrome Blue. The sky is also the limit when it comes to the things we’ll do to bring fame and fortune to your brand. Depending on who you ask, “blue-sky thinking” is either thought that has no basis in reality or thought that is so visionary and open-minded that it borders on genius. Depending on your frame of reference we think it can be both, which is why we’re always looking to the stratosphere for inspiration.

VIDEOs

ARTICLES

Bots Ate My Brand

Suppose a bot took over your brand, threatening to destroy everything your company stood for. Turns out, that's not necessarily a bad thing – as long as you have a strategy for dealing with it. Recently, Chromium was contacted by an Edtech company called FATV, because...

The Brand-Culture Continuum

Visualize an infinity symbol. One side is your brand; the other is your corporate culture. Now draw that symbol in the air with your finger. When all is right with a company’s world, brand and culture are a perfectly symmetrical continuum , with one driving the other...

CFOs: Follow the Brand+Culture Money

What role do CFOs have in advancing a strong brand and a vibrant corporate culture? Apart from participating in company cultural activities and doing their part to live the brand, the answer is not that obvious. Or perhaps it is: Just do what you do. In other...

Are You Thinking What We’re Thinking?

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