by chromium | Jun 25, 2020 | Uncategorized
If we’re talking about reforming police departments, maybe we should be talking about rebranding them, as well. A Wilmington, NC police cruiser: What does a scowling Dodge Charger with POLICE written in massive italics across the side – complete with gradient... by chromium | Jun 10, 2020 | Uncategorized
Photo: Loozrboy via Flickr via Flickr / Creative Commons License Brands face a challenge right now: a) Pretend nothing is happening, or b) change the things they say and do to meet the times at hand – and prepare for more unsettled times ahead. Which road will your... by chromium | Apr 27, 2020 | Uncategorized
Photo: Craftivist Collective via Flickr / Creative Commons License What passed for effective messaging a month ago could sound crass and inappropriate now. Overdoing it with the sympathy angle is equally as tricky. How can brands continue vital marketing efforts in... by chromium | Jun 6, 2019 | Uncategorized
Suppose a bot took over your brand, threatening to destroy everything your company stood for. Turns out, that’s not necessarily a bad thing – as long as you have a strategy for dealing with it. Recently, Chromium was contacted by an Edtech company called FATV,... by chromium | Jun 6, 2018 | Uncategorized
Visualize an infinity symbol. One side is your brand; the other is your corporate culture. Now draw that symbol in the air with your finger. When all is right with a company’s world, brand and culture are a perfectly symmetrical continuum , with one driving the other...
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