by chromium | Apr 27, 2020 | Uncategorized
Photo: Craftivist Collective via Flickr / Creative Commons License What passed for effective messaging a month ago could sound crass and inappropriate now. Overdoing it with the sympathy angle is equally as tricky. How can brands continue vital marketing efforts in...
by chromium | Jun 6, 2019 | Uncategorized
Suppose a bot took over your brand, threatening to destroy everything your company stood for. Turns out, that’s not necessarily a bad thing – as long as you have a strategy for dealing with it. Recently, Chromium was contacted by an Edtech company called FATV,...
by chromium | Jun 6, 2018 | Uncategorized
Visualize an infinity symbol. One side is your brand; the other is your corporate culture. Now draw that symbol in the air with your finger. When all is right with a company’s world, brand and culture are a perfectly symmetrical continuum , with one driving the other...
by chromium | Feb 20, 2018 | Uncategorized
What role do CFOs have in advancing a strong brand and a vibrant corporate culture? Apart from participating in company cultural activities and doing their part to live the brand, the answer is not that obvious. Or perhaps it is: Just do what you do. In other...
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