Our Work

Creative, communications, marketing, culture, and leadership
– all driven by your strategic framework.

Rubies are Chromium Red because of the presence of chromium in the mineral corundum. Pink sapphires are simply rubies with less chromium in them, resulting in lesser gems that are correspondingly lower in value. Does your brand have a high concentration of Chromium influence, or is it Chromium deficient and therefore less valuable?

DERIVE Systems

From a private equity rollup of two auto-aftermarket performance brands comes an entirely new, connected car technology brand. Learn how rebranding and repositioning can add tremendous value to your company.


Capital One

An acquisition sparks the development of a new brand and culture strategy to unify the teams and send a strong message to the marketplace. Learn how important and inseparable brand+culture are, and how essential it is that leadership learns to truly “live the brand.”



A third-generation importer of Chinese medicinal herbs rebrands and repositions for new growth. Learn how a clear strategy opens up whole new avenues of innovation.


Arrowhead Insurance

A publicly-traded managing general agency refreshes its brand strategy, positioning, and brand identity to maintain relevance in the digital age. Learn how brand+culture are becoming ever-important, especially in traditional industries such as financial services.



We took a non-descript OEM of thin-film polymers and transformed them into the vanguard for a whole new era in sensory experience. Learn how vital it is for leadership to develop a brand strategy, and then commit to its total implementation.


Yokayo Wine Company

A behind-the-scenes industry player decides to enter the consumer space. Learn how important brand image was to the ultimate success of that strategy.


Fannie Mae

The nation’s top mortgage finance company decided it was time to develop a new brand strategy and show the world they were moving confidently forward. Learn why the words you use matter in the bigger picture.


Ancient Oaks

Rebranding and repositioning created remarkable value from an underutilized non-profit campus. Learn how important brand is to real estate developments.

View the complete list of Chromium clients and case studies organized by industry:

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We’d love to help you achieve the vision you have for building your brand and culture by sharing what we’ve learned through our work in your industry.