Harness the Power

Studies show strong brands are significantly more profitable.

Cross that Bridge

We’ll help you build an iconic brand.

Tap Our Expertise

The Powers is our latest book, and it will help you build
an exponentially more powerful brand.


Chromium has amazing properties: The metallic state is highly resistant to corrosion, reflecting the world around it with intense clarity. When combined with other elements, it has the singular ability to form compounds of every color in the spectrum. There’s nothing quite like Chromium.


Chromium has a powerful formula to build vivid brands that outshine competitors. We work with ambitious, visionary leaders to build intensely relevant brands that are long-lasting, high-performing, and display a dynamism that drives growth and builds real value. Chromium is your catalyst for success.

our clients

The Chromium Formula has helped regional, national, and international companies reach the next level of excellence.

Integrated Services

With Chromium as your catalyst, you can achieve brand excellence faster and more effectively.


Brand Strategy
Brand Architecture


Creative Strategy
Print & Digital Design
Packaging & POS
Video Storytelling


Communications Strategy
Public & Media Relations
Presentations & Training
Media Training
Social Media


Go To Market Strategy
Customer Insights
Competitor Insights
Customer Engagement
Digital Marketing
ROI Metrics


Culture Strategy
Brand Cascade
Employer Branding
Employee Engagement
Brand Books & Videos
Onboarding Packages


Leadership Coaching
Offsites & Workshops
Social Responsibility

New and notable

Recent projects, thinking, and news

Targeting Digital Transformation in the Insurance Industry

We’re providing Arrowhead with strategic counsel to position their brand and culture for growth along this new frontier.

A Weathered Campus is Reborn as a Vibrant Cultural Center

A non-profit’s prime acreage in San Antonio is rebranded as one of the nation’s premier personal development conference centers.

New Package Design Drives Sales and Supports Premium Price

Nature’s Earthly Choice looked to Chromium to develop packaging to help them grow the brand in big box and food service.

Rebrand, Repositioning Post-Merger Opens Door to Remarkable Growth

Derive Systems is one of the most powerful forces in the dynamic connect car technology space.
It wasn’t always that way.

Metallic Chromium is vital to modern civilization as the key anti-corrosion element in stainless steel. It also makes
the nice shiny parts on our cars stay nice and shiny. Trivalent chromium is good. In trace amounts it helps our bodies metabolize sugars and lipids. Hexavalent chromium is bad. It’s the stuff that poisoned all those people in the movie Erin Brockovich. Our goal is to keep our clients’ brands squarely on the shiny, trivalent side of things.