AT CHROMIUM, OUR FORMULA IS

BRAND x CULTURE = GROWTH

AS AN ESSENTIAL ELEMENT,

Chromium has remarkable properties: In its metallic state, it is highly resistant to corrosion and reflects the world around it with incredible clarity. Combined with other elements, it has the singular ability to form compounds of every color in the spectrum.

AS A STRATEGIC CONSULTING FIRM,

Chromium has a powerful formula to develop remarkable brands with vibrant corporate cultures that outshine competitors. We work with your leadership team to build a deeply relevant organization that is long-lasting, high-performing, and imbued with a dynamism that drives growth and builds value.

chrome Metallic chromium is vital to our civilization as the key anti-corrosion element in stainless steel. It also makes the nice shiny parts on our cars stay nice and shiny. Trivalent chromium is good. In trace amounts it helps our bodies metabolize sugars and lipids. Hexavalent chromium is bad. It's the stuff that poisoned all those people in the movie Erin Brockovich. Our goal is to keep ourselves and our clients' brands squarely on the shiny, trivalent side of things.

Our high tech/high touch methodology is effective
and efficient.

The Chromium Formula combines the strengths of technology with the intensity of human interaction. This high tech/high touch approach gives organizations true competitive advantages by shortening time to market, more clearly communicating unique brand attributes, garnering key stakeholder commitment to the strategy, and cementing the loyalty of customers and key talent.

The power of this methodology is seen in our Direction+Decision Program, where leadership comes together to author a comprehensive brand strategy in just one day. Prior to that event, Chromium deploys an online platform to gather input from key stakeholders and holds customer insight conversations. We analyze that data, and then facilitate a one-day workshop where core brand tenets such as Mission, Vision, Values, Essence, etc. are captured and codified, and a unique position is staked out. The result is an immediately actionable strategy framework we call the BrandArmature, which becomes a touchstone for organizational success.

Chromium Direction+Decision Process

rubies Rubies are red because of the presence of chromium in the mineral corundum. Pink sapphires are simply rubies with less chromium in them, resulting in lesser gems that are correspondingly lower in value. Does your brand have a high concentration of Chromium influence, or is it Chromium deficient and therefore less valuable?

Direction+Decision

We begin all engagements with a conversation about the direction your organization is taking and how decisions are being made. Most organizations know where they want to be, but the more difficult “how to get there?” part can be answered through a series of decisions that this component of the Chromium Formula helps you make. We've seen the difference between the results that spring from a good strategic platform and just diving into a tactical execution devoid of strategy, and we're not just diving in.

The product of the Direction+Decision program is a proprietary strategic framework we call the BrandArmature. It is a concise document that succinctly expresses the words (Mission, Vision, Values, Essence, etc.) an organization's leadership have chosen to represent their brand and culture, and it is useful to every person in the organization. The BrandArmature packet also contains more specialized strategy tools for use by leadership and marketing: The brand architecture, brand positioning, customer avatars, and other messaging platforms.

Identity+Experience

Your brand gains its identity through the clear and consistent expression of the brand strategy across all touchpoints with your customers. A brand identity is a set of memories strung together by a web of experiences. A touch on any part of that web will be felt across the entire network, and the memories will instantly combine to call forth that brand identity.

Chromium's Identity+Expression program helps organizations create a clear and consistent brand identity based on the BrandArmature we've built with you. Our online IdentiKit system allows you to efficiently garner input from as many stakeholders as you wish, yet keeps the conversation focused on how well the developing name, logo or tagline concepts meet the strategy – circumventing subjective, difficult to reconcile arguments about whether or not a certain concept, color, or font is “liked” or not. The result is a brand image that is more “on brand” than the typical deliberative solution, and we've found that the majority of people “like” the product just as well, if not better.

CLARITY+ALIGNMENT

Employees are often asked to "live the brand." That's hard to do when awareness, understanding, and commitment are low. Yet brands will live or die based largely on the support they get from the people who comprise them. If the entire team has clarity and is aligned behind the brand, then everyone is working towards a common goal.

A healthy culture is a strategic advantage. The Clarity+Alignment program catalyzes the energy of an organization so it can truly "live the brand." Our BrandCascade initiative fosters rapid understanding of core brand tenets at all levels, and our CultureLab workshops help everyone realize their role in the brand's – and their own – success.

To measure organizational health and verify that the Chromium Formula is working, we've developed a mobile app called CulturePulse. It unlocks the human potential of your organization, allowing you to focus resources on where improvement is needed while it drives engagement and innovation. You'll find that the immediacy and intimate anonymity of CulturePulse make it far more effective than employee interviews or annual surveys.

Leadership+Inspiration

We now live in a Relevance Economy, a very different situation than just a decade ago. Now, both your customers and your workforce are asking that your organization deliver more than just products and services, or a job. They are asking that the organization deliver an experience that is relevant to the way they view their life's journey in exchange for public affinity with that organization. This presents a new challenge to leadership, and they need new tools and new conversations to help them formulate ways to meet this challenge. Chromium's Leadership+Inspiration Program has been developed specifically with this new state of affairs in mind.

BrandArmature^® Strategic Framework

The BrandArmature is a concise document, authored by key stakeholders and owned by your entire culture. It contains the words that define your brand, becoming a touchstone for all decision-making internally as well as by your outside communications consultants.

CustomerAvatar^™ Personifications

By creating detailed descriptions of who your customers are and how they go about their day, your team will find it easier to ensure your brand becomes relevant to those customers' lives.

Brand Portfolio & Architecture

Building long-term brand value starts with a clearly organized portfolio that help customers understand the relationships between brands.

Competitive Positioning

Successful brands occupy a unique “position” in the mind of the customer which, once established, can be owned and leveraged to great advantage.

Customer Insights

Quantitative and qualitative research into the deep human needs of your customers and critical analysis of how they perceive your brand.

Creative Strategy

The "big idea" that can be a game-changer to help your brand compete on a higher, emotional level, rather than being simply tactical and feature-focused.

IdentiKit^™

Our online platform effectively and efficiently guides stakeholders through creative decisions so they are more clearly focused on achieving strategic goals instead of advancing subjective preferences.

Naming & Taglines

Memorable, relevant names and well-organized systems that can function globally while appealing locally.

Identity Design

Visual differentiation is a key factor in salient awareness among your customers. Visual appeal is an important emotional component of brand relevance for both customers and your workforce.

POS & Packaging

Distinctive packaging and retail systems beckon customers to interact with your product.

BrandLexicon^™

Having a clear brand voice requires carefully choosing the words you're going to use, and the manner in which they will be employed.

BrandChampion^™

Consistency is one of the most important multipliers for brand effectiveness. Our BrandChampions will help all your communications vendors adhere to guidelines and express the appropriate sentiment for your brand.

BrandCascade^™

Once leadership authors the BrandArmature strategic framework, we have a program that helps foster deep understanding of that strategy by the entire culture in a highly-compressed timeframe.

CulturePulse^®

Our proprietary mobile app captures and displays the overall sentiment of the culture and lets individuals know where they stand in relation. Leadership can now know, in real time, what initiatives are working and which areas need attention.

CultureLab

Quarterly workshops to help devise internal communications initiatives that improve clarity and alignment behind the brand, and to explore other ways to improve the organization's overall cultural health.

Internal Campaigns

Brand Books, videos, events, and other communications initiatives that help make the brand more relevant and resonant to the workforce.

Brand Books & Videos

Visual and tangible expressions of the brand help with clarity and alignment of the workforce behind the brand, and deepen engagement. These are also good vehicles for leadership to preserve and transfer legacies.

Relevant Leadership^™ Dialogues

One-on-ones or small group sessions regarding the challenges of leading an organization to greater relevance.

ChromiumForum^™

Quarterly topical and networking events held at Chromium offices featuring engaging speakers in either conversation or panel format.

Brand x Culture^™ Summit

Annual conference for leadership, held at an inspiring destination, where the latest ideas on brand and culture are presented and discussed.

Corporate Citizenship

Identify charitable or community-building opportunities that align with your organization's brand and culture.

A SIMPLE, POWERFUL IDEA:
BRAND IS CULTURE AND
CULTURE IS BRAND.

The Chromium Formula is an organizational principle that brings exponentially increased relevance to your organization – internally and externally. The Chromium Formula leverages brand and culture through an integrated, coordinated approach. Because when these components are thought of as a unified, core tenet of the business, they become something of a "secret weapon," providing the organization with a competitive advantage that simply cannot be copied.

Brand

Direction+Decision

Identity+Experience

Culture

CLARITY+ALIGNMENT

Leadership+Inspiration

Chrome Orange is hard to miss. Its chemical name is sodium dichromate, but its common name is just "Whoa." It was a popular paint color for the American Muscle Cars of the late 60s and early 70s, and it's enjoying a resurgence today. In fact, Chrome Orange has been cited by Pantone (they call it "Tangerine Tango," but let's keep it real) as the most upwardly trending color of the decade. Want your brand to look hip, now, with it? Let's talk Chrome Orange.

WELL-DEVELOPED EXPERTISE IN KEY INDUSTRY VERTICALS

Technology Practice

Businesses and consumers are increasingly dependent on technology to help them achieve their objectives, and tech companies are responding to meet this market demand with a steady stream of new products. While this churn is driving innovation, it is also driving commoditization.

Contact Tony Wessling, Managing Principal
415.762.0262 or twessling@chromiumbranding.com
Technology Practice

Chromium's Technology Practice works with technology companies and the venture firms that support them to develop brands that defy commoditization, are structured to deftly pivot to capture new opportunities, and grow rapidly to achieve market leadership.

Contact Tony Wessling, Managing Principal
415.762.0262 or twessling@chromiumbranding.com
Technology Practice

Chromium also assists during mergers & acquisitions to capture and leverage maximum brand value, and to communicate and align the values of the new entity to internal and external stakeholders. Brands with higher awareness provide better shareholder value, and allow for more favorable exits.

Contact Tony Wessling, Managing Principal
415.762.0262 or twessling@chromiumbranding.com
Technology Practice

Our consultants have significant experience working for both startup and established companies across many sectors and industries:

Semiconductors: Exar Corporation
Hardware: Juniper Networks, ,Novasentis, Polycom
Software: Aster Data, Kadiri, Push Technologies, SAS, Sinia
Cleantech: Suntech
Medical Device: Novasentis

Contact Tony Wessling, Managing Principal
415.762.0262 or twessling@chromiumbranding.com

To see a comprehensive folio of work and case studies, please contact us

Technology

Financial Services Practice

Brand and culture are the buzz at all the financial services conferences we've attended this year, and with good reason: The current generational shift is bringing about big changes in how both customers and workers want to interact with banks, investment firms, and insurance companies. Financial services brands that shift away from transactional engagements and more towards creating positive branded experiences will appeal more strongly to the customer and employee of the future.

Contact:
Peter van Aartrijk, Principal, Insurance Practice Leader
703.868.0144 or pvaartrijk@chromiumbranding.com
Robert Fritze, Financial Services Practice Leader
201.213.5447 or rfritze@chromiumbranding.com
Financial Services Practice

Chromium acts as a catalyst, helping organizations build brands and cultures that will garner greater awareness and build higher levels of trust in the marketplace. The result is better performance that is felt by customers and investors because it's being delivered by a more confident, committed, and inspired workforce.

Contact:
Peter van Aartrijk, Principal, Insurance Practice Leader
703.868.0144 or pvaartrijk@chromiumbranding.com
Robert Fritze, Financial Services Practice Leader
201.213.5447 or rfritze@chromiumbranding.com
Financial Services Practice

Our proprietary high tech/high touch methodology shortens the time to an actionable deliverable. It also builds enthusiastic consensus among the key stakeholders who are responsible for implementing the strategy, an enthusiasm we help spread to the entire organization so everyone's working literally from the same page when it comes to brand and culture.

Contact:
Peter van Aartrijk, Principal, Insurance Practice Leader
703.868.0144 or pvaartrijk@chromiumbranding.com
Robert Fritze, Financial Services Practice Leader
201.213.5447 or rfritze@chromiumbranding.com
Financial Services Practice

Chromium Financial Services Practice Leaders are specialists who have significant experience working for both startup and established companies in their particular vertical, and bring that expertise to bear when leading the Chromium team in building your brand.

Finance: American AgCredit, Beech Street Capital, Capital One, CoBank, Fannie Mae, Mortgage Bankers Association, Willis Lease
Insurance: 21st Century Insurance, ACORD, Arrowhead General, Assurex Global, CAMICO, Clements Worldwide, InsurBanc, Medicus, Norcal Mutual, Progressive, State Auto, Trusted Choice, Ullico
Investments: AXA Rosenberg, Authent Advisors, Global Environment Fund
Retail Banking: Lake Trust CU, Harvard University CU, First Midwest Bank, FNB Cortez, People's Bank, Santa Fe FCU, U of I Community CU, Western Independent Bankers

Contact:
Peter van Aartrijk, Principal, Insurance Practice Leader - 703.868.0144 or pvaartrijk@chromiumbranding.com
Robert Fritze, Financial Services Practice Leader - 201.213.5447 or rfritze@chromiumbranding.com

To see a comprehensive folio of work and case studies, please contact us

Financial Services

Food & Beverage Practice

The volatility in commodities markets has roiled the food and beverage industries but the continuing momentum of the good food movement has provided opportunities for existing brands to increase the value of their offerings, and for new entrants into the market to establish themselves with fresh thinking on what and how we eat.

Contact Tony Wessling, Managing Principal
Food & Beverage Practice Leader
415.762.0262 or twessling@chromiumbranding.com
Food & Beverage Practice

Chromium's Food & Beverage Practice works with both established and emerging brands to set a strategic direction and convey an emotional appeal that will set the stage for growth.

For packaged goods, we work with you to create strong product identities for maximum consumer engagement, with support for premium pricing. And because narrative is such a key part of a brand's appeal, we help develop brand lexicons, messaging, and help you determine the most effective media through which to tell your story.

For retail and restaurant operations, we bring our expertise to bear across all five senses. This full engagement of your customers in the sights, sounds, scents, flavors, and visuals creates an immersive brand experience that makes a deep, lasting impression that is more often than not shared through customer storytelling within their networks.

Contact Tony Wessling, Managing Principal
Food & Beverage Practice Leader
415.762.0262 or twessling@chromiumbranding.com
Food & Beverage Practice

Chromium assists in mergers & acquisitions to help develop brand architectures for product portfolios that prevent market confusion or loss of brand value. We help foster internal alignment that in turn projects positive sentiment into the consumer conversations around the brands.

Our consultants have significant experience working for both startup and established companies across many sectors and industries:

Beverage: Krupp Brothers Winery, SF International Beer Festival, Stagecoach Vineyards, Yokayo Wine Company
Food Service: Guckenheimer, RoliRoti, Unidine
Consumer Goods: Nuherbs Olio Umberto

Contact Tony Wessling, Managing Principal
415.762.0262 or twessling@chromiumbranding.com

To see a comprehensive folio of work and case studies, please contact us

Food & Beverage

Healthcare Practice

With increasing consolidation comes more intense competition. Pair that with disruption by new entrants to the healthcare arena, and your brand matters more now than ever when healthcare consumers are making decisions about loyalty and value.

Contact Beth Cattunar, Healthcare Practice Leader, 614.563.9225 or bcattunar@chromiumbranding.com

To see a comprehensive folio of work and case studies, please contact us

School buses. Pencils. DHL trucks. Chrome Yellow is familiar and oddly comforting for a yellow. The futurist Aldous Huxley launched his writing career with a novel titled Crome Yellow. Is your brand paying enough attention to the future? The Chromium Formula will help your organization realize a Brand Vision for the better world you are helping create. Hopefully, this better world still has pencils and school buses...but not necessarily DHL trucks.

A team that synthesizes decades of
strategic and creative insight into
a value-building methodology

Chromium's team brings decades of experience to bear in solving your challenges. We are committed to being a catalyst of growth for the organizations we serve through the expert application of the Chromium Formula, helping them gain greater awareness in the marketplace and build trust with their customers and their workforce.

Tony Wessling

Managing Principal

Tony Wessling

Managing Principal

415.762.0262
twessling@chromiumbranding.com

Tony works with an organization's leadership to craft strategic initiatives to develop vibrant cultures that support remarkable, durable brands. In addition to his creative and strategic expertise, he is the Chief Architect of CulturePulse, a mobile app that fosters employee engagement while providing real-time insight into the health of an organization's culture.

He has been the driver behind successful strategic and creative programs for national and international entities such as APL Ltd., AXA Investment Managers, American AgCredit, Aster Data, BeyondCore, CAMICO, Capital One, Derive Systems, Fannie Mae, Global Environment Fund, Guckenheimer, Juniper Networks, Littler, Mortgage Bankers Association, Novasentis,Nuherbs, Polycom, RoliRoti, The City and County of San Francisco, Suntech, Unidine and Willis Lease, among others. He is a past member of the Board of Directors of the San Francisco Chapter of the Association for Corporate Growth.

Prior to founding Chromium, Tony spent 17 years as the President and Creative Director of The Wessling Group, a boutique creative agency based in San Francisco.

An avid writer and speaker on branding and corporate culture, Tony has presented to numerous business groups in the U.S. and Europe including LocWorld in Seattle and Berlin, the San Francisco Chamber of Commerce, and the Swiss-American Chamber of Commerce in Zurich and San Francisco. He has also been a guest speaker at the Academy of Art University, San Francisco State University School of Business, and UC Berkeley Center for Entrepreneurship. His forthcoming book, Branding to the Power of Ten: Building Exponentially More Powerful Brands will be released in spring of 2017.

Tony received his BFA in Design from the University of Michigan at Ann Arbor.

Peter van Aartrijk

Principal, Insurance Practice Leader

Peter van Aartrijk

Principal, Financial Services Practice Leader

703.868.0144
pvaartrijk@chromiumbranding.com

Peter van Aartrijk works with client leadership to define marketing communications strategies that translate into highly effective programs.

As principal of our DC Metro office and Insurance Practice Leader, Peter brings 30 years of branding and communications experience to help meet the complex challenges our clients face in a constantly shifting business landscape.

Peter's leadership has benefited numerous national and international brands, including ACORD, Assurex Global, Clements Worldwide, InsurBanc, Progressive, Trusted Choice, and others. He is the founder of Aartrijk, an insurance-specialist branding firm, and prior to that held senior marketing communications positions at the Independent Insurance Agents & Brokers of America and the Insurance Information Institute.

Peter holds BA degrees in English and Journalism from Rutgers University.

Peter has appeared on CNN, CNBC, Fox News and other networks, and he has been quoted in The Wall Street Journal, The Washington Post, USA Today, Kiplinger's Personal Finance Magazine and other national press. He is a frequent speaker on issues of branding and marketing and is co-author of Zoom: Focusing on Brand Dominance, a branding guide for the insurance industry.

Robert Fritze

Financial Services Practice Leader

Robert Fritze

Financial Services Practice Leader

201.213.5447
rfritze@chromiumbranding.com

Robert Fritze brings significant depth and breadth of knowledge and experience in the financial services industry to his position as Financial Services Practice Leader at Chromium. The former Publisher of SmartMoney and Worth magazines, he began his career in 1986 at The Wall Street Journal, providing banks and investment firms with customized media strategies. He later served as the Vice President of Sales for Investopedia, the highly regarded financial web site that caters to individual investors and professional money managers.

Bob serves on the Board of Directors of the Financial Communications Society (FCS), and is an active member of The Gramercy Institute, both based in New York. He received his Bachelor of Science degree in Business from Rochester Institute of Technology, and lives in New Jersey with his wife Laurie and three daughters.

Fiona Berry Gray

Principal, Creative Services

Fiona Berry Gray

Principal, Creative Services

Fiona Gray is a creative and design led thinker, brand strategist and business driver who enjoys solving problems and delivering exemplary solutions.

As Telecommunications & Broadcasting Practice Leader, Fiona brings 30 years of global brand and communications experience to this constantly changing industry. Throughout her career, Fiona's agile leadership has impacted brands globally including: Aircel, Astro, Base, BT, Globe Telecom, ITU, Maxis Communications, New Zealand Telecom, 02, Orange, Sky and Three.

Fiona is a passionate advocate of Chromium's integrated and coordinated approach to Brand+Culture. She is a firm believer that there are universal truths - regardless of sector or size - and that, with a customer-centric strategy and employee-centric culture, great and relevant things can happen.

Fiona studied Graphic and 3 Dimensional Design at Suffolk College UK, graduating with Distinction. She started her career as a concept designer and creative director for brand to life projects, before moving fully into brand strategy. Fiona continues to apply creative thinking to everything that she does, producing strategically creative world-class work.

Fiona's extensive branding experience extends outside her Practice Leadership into Banking, Energy, Health & Beauty, Insurance, Publishing and Real Estate. However, her passion is the Telecommunications industry, as a result of first-hand experience of seeing people's lives changed for the better through global connectivity.

Chad Stose

Principal, Leadership+Culture

Chad Stose

Principal, Leadership+Culture

415-265-5169
chad@chromium.group

Chad's coaching work has included clients at Global Partner and CEO levels, and cultivates leadership that is more authentic, sustainable and impactful. For over 13 years, he has been engaged in developmental work with professionals — from sole proprietors to Fortune 500 executives. Crafted in a creative and critical process, his developmental approach works with the minds, emotions, and physical presence of leaders to help them achieve excellence.

His expertise includes co-developing Chromium's proprietary Infinitive Leadership™ framework, as well as cultivating innovative mindsets, departmental reorganization, executive presencing, culture rebranding alignment, enterprise vision, creativity, culture change analytics, team engagement, growing pains, succession planning, productivity, generous collaboration, drive initiatives, generative conflict, accountability, dismantle siloing, access on-going support for sustainable change.

His client work includes engagements with Ancestry, Apple, Arrowhead Insurance, Bain & Co., and Beleveron Investments, among others.

Chad trained as a professional coach though New Ventures West (NVW), completing the entire curriculum of entry and graduate level programs, and is certified through the International Coach Federation. He holds a B.S. in Biology and an M.A. in Culture Studies from Bowling Green State University and currently acts as Adjunct Faculty at NVW, providing mentoring to future coaches.

Elizabeth Skalla

Associate,
Brand Strategist

John Novaria

Associate, Financial Services

wine bottle Chrome Green is a remarkably stable pigment, so it is often used in paints. It also makes up the green glass in that bottle of wine you just drank, which has likely made you somewhat unstable. Life and brands are full of contradictions like this, and it's only with a strong framework that you can make any sense of it all and move ahead with some measure of surety. Chromium BrandArmatures provide companies with the frameworks they need to navigate this complex world. Have us build one for your brand, and your competition will be green with envy at your success.

Chromium's deep understanding of simplicity is the result of embracing the world in all its complexity

On Twitter

From the Blogs

CFOs: Follow the Brand+Culture Money

What role do CFOs have in advancing a strong brand and a vibrant corporate culture? Apart from participating in company cultural activities and doing their part to live the brand, the answer is not th [...]

What are _They_ Cooking?

News out today on the co-branding front is somewhat unappetizing. Ride-hailing service Lyft announced it is partnering with Taco Bell to make it easier for people to stop for a quick snack on the ride [...]

It’s Different This Time: Why Technology is Changing Insurance Forever

You say “insurtech.” I say “insuretech.” I like the “e” there – it feels more like a real word. Anyway, I digress… A few weeks ago I was speaking at a conference about how innovative [ [...]

Chapter by Chapter, Life Is a Book

By Peter van Aartrijk Writing is easy. You only need to stare at a blank piece of paper until drops of blood form on your forehead.” — Gene Fowler So I co-wrote a book. It wasn’t piece-of-cake e [...]

When the Best Deals Are the Ones that Never Happen

By Peter van Aartrijk Do you realize that somewhere out there is the world’s worst doctor? And the scary part is … Someone has an appointment to see him tomorrow!” — George Carlin Press a [...]

Office Prisoners, You Have Met Your Match: Core Values

By Peter van Aartrijk Is it possible to absolutely love coming to work every day? Sure, why not? You’ve heard the phrase, “If you love what you do, you’ll never work a day in your life.” Some& [...]

Via YouTube

clouds The sky is Chrome Blue. The sky is also the limit when it comes to the things we'll do to bring fame and fortune to your brand. Depending on who you ask, "blue-sky thinking" is either thought that has no basis in reality or thought that is so visionary and open-minded that it borders on genius. Depending on your frame of reference we think it can be both, which is why we're always looking to the stratosphere for inspiration.

Thanks for expressing an interest in what we do.

Address

West

440 Brannan Street
San Francisco, CA 94107

East

7411 Alban Station Court
Suite B265
Springfield, VA 22150

Phone

Contact Tony Wessling, Managing Principal 415.762.0262

Experience Chromium:

Get periodic updates on Chromium events and gain insight into the latest thinking on brands and culture by joining the Chromium e-newsletter. Sign up today.

Want to Join Our Team?

Chromium is always on the lookout for the most innovative professionals in the areas of creative, technology, and strategy. We are happy to arrange informational interviews with exceptional individuals so that we can get to know you and your expertise, and be ready to draw on your talents should the right situation arise. Send resumés and LINKS to portfolios to:

talent@chromiumbrands.com. -- DO NOT send PDF portfolios.

Chromium purple is anhydrous chromium III oxide, which means it has had all the water driven out of it by heating. Is your brand feeling a little parched? Contact us today to start the conversation. We would be happy to quench your thirst for knowledge about how we could work together.

Intro
Process
services
practices
Team
thinking
Connect

AT CHROMIUM, OUR FORMULA IS

BRAND x CULTURE = GROWTH

AS AN ESSENTIAL ELEMENT,

AS A STRATEGIC CONSULTING FIRM,

Our high tech/high touch methodology is effectiveand efficient.

Chromium Direction+Decision Process

Direction+Decision

Identity+Experience

CLARITY+ALIGNMENT

Leadership+Inspiration

BrandArmature® Strategic Framework

CustomerAvatar™ Personifications

Brand Portfolio & Architecture

Competitive Positioning

Customer Insights

Creative Strategy

IdentiKit™

Naming & Taglines

Identity Design

POS & Packaging

BrandLexicon™

BrandChampion™

BrandCascade™

CulturePulse®

CultureLab

Internal Campaigns

Brand Books & Videos

Relevant Leadership™ Dialogues

ChromiumForum™

Brand x Culture™ Summit

Corporate Citizenship

A SIMPLE, POWERFUL IDEA:BRAND IS CULTURE ANDCULTURE IS BRAND.

Brand

Direction+Decision

Identity+Experience

Culture

CLARITY+ALIGNMENT

Leadership+Inspiration

WELL-DEVELOPED EXPERTISE IN KEY INDUSTRY VERTICALS

Technology Practice

Technology Practice

Technology Practice

Technology Practice

Technology

Financial Services Practice

Financial Services Practice

Financial Services Practice

Financial Services Practice

Financial Services

Food & Beverage Practice

Food & Beverage Practice

Food & Beverage Practice

Food & Beverage

Healthcare Practice

Healthcare

A team that synthesizes decades ofstrategic and creative insight intoa value-building methodology

Tony Wessling

Tony Wessling

Peter van Aartrijk

Peter van Aartrijk

Robert Fritze

Robert Fritze

Fiona Berry Gray

Fiona Berry Gray

Chad Stose

Chad Stose

Elizabeth Skalla

John Novaria

Chromium's deep understanding of simplicity is the result of embracing the world in all its complexity

On Twitter

From the Blogs

Via YouTube

Thanks for expressing an interest in what we do.

Address

West

East

Phone

Experience Chromium:

Want to Join Our Team?

Our high tech/high touch methodology is effective
and efficient.

BrandArmature^® Strategic Framework

CustomerAvatar^™ Personifications

IdentiKit^™

BrandLexicon^™

BrandChampion^™

BrandCascade^™

CulturePulse^®

Relevant Leadership^™ Dialogues

ChromiumForum^™

Brand x Culture^™ Summit

A SIMPLE, POWERFUL IDEA:
BRAND IS CULTURE AND
CULTURE IS BRAND.

A team that synthesizes decades of
strategic and creative insight into
a value-building methodology