Tony Wessling is the Co-founder and Managing Partner of Chromium. He works with ambitious, visionary leaders who are intent on building successful companies, and uses his expertise in branding, creative, and communications to catalyze that success.
Tony has been the driver behind successful strategic and creative programs for national and international brands such as APL, Ltd., AXA Investment Managers, Arrowhead General Insurance, American AgCredit, Beech Street Capital, Berkadia, Cameron Mutual, CAMICO, Capital One, DERIVE Systems, Etiqa Insurance (Singapore), Fannie Mae, Novasentis, the Mortgage Bankers Association, Norcal Mutual, Ocelot, Polycom, PLUM Lending, RoliRoti, the Spartan Group, and Willis Lease, among others. His strategic and creative counsel has also helped position/reposition major real estate development initiatives in San Francisco such as the Port of San Francisco, Mid-Market (now home to Twitter, Uber, Dolby, and other tech companies), Mission Bay, and the Yerba Buena Arts District. He also works with a number of technology and consumer products clients.
An avid writer and speaker on branding and corporate culture, Tony is the co-author, with Peter van Aartijk, of the book The Powers: Ten Factors for Building an Exponentially More Powerful Brand. He has presented to numerous business groups in the U.S. and Europe including Assurex Global Branding & Communications Summit, the Financial Communications Society of New York, UC Berkeley Center for Entrepreneurship, LocWorld in Seattle and Berlin, Germany, the Association for Corporate Growth, the Fraternal Alliance, Fleming Martin Executive Leadership Program, the San Francisco Chamber of Commerce, and the Swiss-American Chamber of Commerce in Zürich, Switzerland and San Francisco. He has also been a guest lecturer at the Academy of Art University and San Francisco State University College of Business.
Tony received his BFA in Design from the University of Michigan at Ann Arbor.
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