Julie Robertson

Julie is a brand and creative strategist, and an experienced marketing-communications executive who has worked on some of the best known and most beloved brands in the world.  A versatile marketing strategist, Julie specializes in revitalizing existing brands and launching new products with bold, omni-channel marketing plans. She develops hard-hitting campaigns that generate quantifiable results.

Her primary focus has been in family entertainment as Chief Marketing Officer for FEI (Disney On Ice, Disney Live, Ringling Bros.) VP of Marketing and Licensing for the Discovery Channel, SVP of Marketing for the National Wildlife Federation and National Promotions and Sports Marketing Director for the Burger King Corporation.

Julie started her career at Coca-Cola which was the springboard into brand management where she developed a string of successful marketing initiatives and new product launches in the noisy and crowded beverage category. That experience led to overseeing the launch of new programming, live entertainment franchises, e-commerce entities, licensed merchandise, major movie tie-ins and new technology in the medical device industry. Julie applies universally applicable marketing principles with a unique approach and an inventive slant. She incorporates emerging trends and tools to insure maximum consumer engagement in some of the most intensely competitive industries.

Julie resides in the San Francisco Bay Area where she never ceases to be inspired by the people, the place and the possibilities.

Julie has launched and/or revitalized the following brands:

Deadliest Catch

Pepsi-Cola

Minute Maid Orange Juice

Myth Busters

Cartoon Network

National Wildlife Federation

Dirty Jobs

TBS

TNT

Burger King Corporation